Iwa Sake: Responsive Web & Newsletter Design
Omencraft, LLC
Iwa Sake is a blended sake made in Japan. It’s targeted toward high-end international consumers and shipped around the world.
Colin worked with Iwa to design their multi-language website and branded newsletters.
Colin’s scope of work
Responsive Web/Mobile Design
User Experience
Photo editing
Tabérumo: Brand Identity Re-brand
Remark KK
Tabérumo is a raw spirulina producer selling the popular food supplement directly to customers online. Their former identity was targeted toward only women, but to grow their business they needed to appeal to men as well. So a re-brand of their identity and name was necessary.
Colin developed an entire identity system to make sure every customer touch-point reflected the brand. The re-brand included updating the logo, introducing a new color palette, a new typeface, updated spelling for clarity, and nature-inspired design elements. This created a more cohesive experience and atmosphere for both the product design and its digital extensions.
Colin’s scope of work
Brand Strategy
Brand Positioning
Logo Design
Identity System Design
Web Design
Merchandise and Packaging Design
Digital and Printed Marketing Assets
Product Photography
Video Production and Editing
Sporting Event Booth Design
Go Myoko: Brand Identity Creation
Remark KK
Myoko Adventures manages several hotels and ski resorts in the beautiful Myoko Kogen area of Japan. Looking to attract more foreign visitors as well as energize Japanese tourists, they needed a bold brand identity that could stand out against the more established ski resorts in northern Japan and establish Myoko Kogen as a year-round sporting and nature travel destination.
Colin worked to create this powerful and exciting new brand Identity inspired by the spirit of the mountain. The bold geometric typography plus classic kanji and snowflake graphic give a unique Japanese twist to this energetic design. The Go Myoko brand stands for fun, adventure, sustainability, and style.
Colin’s scope of work
Brand Strategy
Brand Positioning
Logo Design
Identity System Design
Web Design
Merchandise Design
Digital and Printed Marketing Assets
Tria Beauty: Agency of Record
Remark KK
Tria Beauty is a global laser technology manufacturer which creates many high-tech products in the beauty category. They manufacture the number one selling laser hair removal device worldwide.
For over two years Remark KK was agency of record for Tria. Colin led creative and user experience across all consumer touch points, including digital web, social media, and packaging design.
Colin’s scope of work
Brand Strategy
Brand Positioning
Identity System Design
Web Design
Product Packaging Design
Digital and Printed Marketing Assets
Product Photography
Video Production and Editing
Social Media Design Direction
Karma Ace: Brand Identity Design - Website Design - Shopify Storefront Development
Omencraft, LLC
Karma Ace is an original content pop-art brand that collaborates and promotes local Tokyo-based artists and designers. Proceeds from store sales are shared with the collaborating artists.
Colin designed the core brand identity elements as well as the Shopify storefront.
Colin’s scope of work
Brand Identity
Brand Identity System Design
Responsive Web Design
Digital and Printed Marketing Assets
Design Consulting
Shopify Storefront Development
Product Photography
Illustration
Jacques Marie Mage: Responsive Website Design
Omencraft, LLC
Jacques Marie Mage is a high-fashion eyewear brand from LA. Their pieces are all handcrafted in Japan by master takumi (craftsmen).
Colin designed and developed their Japanese language website.
Colin’s scope of work
Responsive Web Design
Front-end Web Development
Design Consulting
Photo Editing
Sasakawa Sports Foundation : Web Design
Remark KK
Sasakawa Sports Foundation is a Japanese non-profit organization who’s charter is to foster a rich culture of sport and healthy lifestyle in Japan.
Colin worked with Remark KK to redesign their English language website to tell a compelling brand story and provide a better user experience for western audiences.
Colin’s scope of work
Brand Strategy and Story
Brand Identity Design
Web/Mobile Design
User Experience
Copywriting and Content Transcreation
GRCS: Brand Identity Design & Responsive Website Design
Omencraft, LLC
GRCS is a Japanese B2B software technology company which provides software governance, compliance, and security solutions to many large corporations in Japan.
After undergoing a name change, GRCS asked Colin to design a new brand identity to better reflect their trusted and professional corporate personality, as well as help them grow their services internationally.
Colin’s scope of work
Brand Identity
Brand Identity System Design
Responsive Web Design
Digital and Printed Marketing Assets
Design Consulting
Razorfish: Creative Direction
Creative Director 2010 to 2016
While at Razorfish Colin led the creative team on the Intel account for close to 4 years. In that time his team designed and launched multiple global marketing campaigns, led the global site redesign of intel.com, designed and developed the CMS used across all of Intel's local sites around the world, and designed and developed their first mobile website.
Colin also led creative projects for many other Razorfish accounts like Microsoft’s SMB responsive website design, Samsung’s mobile web app, and creative campaigns and web design for ASUS, Adobe, T-Mobile, AVAYA, and Wells Fargo.
Colin’s scope of work
Creative Direction
User Experience Direction
Brand Identity
Brand Identity System Design
Responsive Web Design